{"id":1014,"date":"2019-09-08T22:35:01","date_gmt":"2019-09-09T05:35:01","guid":{"rendered":"https:\/\/www.modernmusicology.com\/?p=1014"},"modified":"2022-08-25T10:46:08","modified_gmt":"2022-08-25T17:46:08","slug":"joshua-bell-a-story-about-positioning-positioning","status":"publish","type":"post","link":"https:\/\/www.modernmusicology.com\/joshua-bell-a-story-about-positioning-positioning\/","title":{"rendered":"Joshua Bell and the Washington Post: A Story About Positioning"},"content":{"rendered":"\n\n\t<h1>Joshua Bell and the Washington Post Experiment<\/h1>\n\t<p>Modern Marketing for Musicians and Music Teachers: With Allan Dib, Author of <em>The 1-Page Marketing Plan<\/em><\/p>\n\t<p><strong>Allan Dib is the owner of marketing firm <a href=\"https:\/\/successwise.com\/\" target=\"_blank\" rel=\"noopener\"><em>Success Wise<\/em><\/a>. He has developed businesses in a variety of industries and coaches entrepreneurs all around the globe on best marketing and business practices.\u00a0 Check out his book <em><a href=\"https:\/\/www.amazon.com\/1-Page-Marketing-Plan-Customers-Money-ebook\/dp\/B01B35M3SM\" target=\"_blank\" rel=\"noopener\">The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd<\/a> <\/em>on Amazon. It&#8217;s one of my favorites!<\/strong><\/p>\n\t<p>This story about Joshua Bell and the Washington Post is very much a positioning story. In 2007, <em>The Washington Post<\/em> did a bit of a social experiment. They had Joshua Bell, who&#8217;s a world-renowned violinist &#8212; he plays a three-and-a-half-million-dollar Stradivarius violin &#8212; he played with the Boston Philharmonic Orchestra, and for an hour, he gets paid about $60,000.<\/p>\n<p><em>The Washington Post <\/em>did a bit of a social experiment.\u00a0 Before a show, they had Bell set up as a busker at a railway station. For an hour&#8217;s work, he got paid $32.<\/p>\n<p>He played the exact same set that he played at the Boston Philharmonic Orchestra. In one scenario, he made $32. In the other scenario, he made $60,000 &#8212; the difference being positioning.<\/p>\n<p>If you&#8217;re positioning yourself as a street busker, then you get paid as such. If you&#8217;re positioning yourself as a world-class performer arriving at the place where people really value what you do, then you&#8217;re going to get paid accordingly as well. A lot of the time, people will appraise you at your own value.<\/p>\n<p>Having said that, you can&#8217;t cheat. You can&#8217;t just say, &#8220;Hey. I&#8217;m a world-class performer,&#8221; and then you get out your instrument and you can&#8217;t really play at a world-class level. Obviously, you have to have the skills according to how you&#8217;re positioning yourself.<\/p>\n<p>A lot of the times, you&#8217;ll see people who are just amazing, but maybe they have low self-esteem, or for some reason they position themselves much lower than they really are.\u00a0 \u00a0Having that difference of positioning &#8212; that can make a world of difference to your income.<\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.modernmusicology.com\/wp-content\/uploads\/2019\/09\/Violinist-Joshua-Bell.jpg\" alt=\"Violinist Joshua Bell\" itemprop=\"image\" height=\"468\" width=\"300\" title=\"Violinist Joshua Bell\" onerror=\"this.style.display='none'\"  \/>\n\t<em>Portrait of Joshua Bell by Phillip Knott<\/em><br \/>\n<em>Courtesy of <a href=\"https:\/\/www.unison.media\/\" target=\"_blank\" rel=\"noopener\">Unison Media<\/a><\/em>\n\t\t\t<a href=\"https:\/\/www.modernmusicology.com\/marketing-on-a-shoestring-budget\/\" target=\"_self\" role=\"button\" rel=\"noopener\">\n\t\t\t\t\t\t\tPart 2 &#8211; Marketing on a Shoestring Budget\n\t\t\t<\/a>\n\t<p><strong>The Washington Post Joshua Bell Articles<\/strong><\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/lifestyle\/magazine\/pearls-before-breakfast-can-one-of-the-nations-great-musicians-cut-through-the-fog-of-a-dc-rush-hour-lets-find-out\/2014\/09\/23\/8a6d46da-4331-11e4-b47c-f5889e061e5f_story.html\" target=\"_blank\" rel=\"noopener\">Pearls Before Breakfast: Can one of the nation&#8217;s great musicians cut through the fog of a D.C. rush hour? Let&#8217;s find out.<\/a><\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/lifestyle\/style\/joshua-bell-is-playing-in-the-metro-again-this-time-you-can-plan-to-be-there\/2014\/09\/23\/7a699e28-4282-11e4-9a15-137aa0153527_story.html\" target=\"_blank\" rel=\"noopener\">Joshua Bell is playing in the Metro again. This time, maybe you won&#8217;t pass it up.<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Joshua Bell and the Washington Post Experiment Modern Marketing for Musicians and Music Teachers: With Allan Dib, Author of The 1-Page Marketing Plan Allan Dib is the owner of marketing firm Success Wise. He has developed businesses in a variety of industries and coaches entrepreneurs all around the globe on best marketing and business practices.\u00a0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joshua Bell and the Washington Post: A Story About Positioning - Modern Musicology<\/title>\n<meta name=\"description\" content=\"In 2007, The Washington Post did a bit of a social experiment. They had Joshua Bell, who&#039;s a world-renowned violinist -- he plays a three-and-a-half-million-dollar Stradivarius violin -- he played with the Boston Philharmonic Orchestra, and for an hour, he gets paid about $60,000.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modernmusicology.com\/joshua-bell-a-story-about-positioning-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joshua Bell and the Washington Post: A Story About Positioning - Modern Musicology\" \/>\n<meta property=\"og:description\" content=\"In 2007, The Washington Post did a bit of a social experiment. They had Joshua Bell, who&#039;s a world-renowned violinist -- he plays a three-and-a-half-million-dollar Stradivarius violin -- he played with the Boston Philharmonic Orchestra, and for an hour, he gets paid about $60,000.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.modernmusicology.com\/joshua-bell-a-story-about-positioning-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Modern Musicology\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T05:35:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T17:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.modernmusicology.com\/wp-content\/uploads\/2019\/09\/Violinist-Joshua-Bell.jpg\" \/>\n<meta name=\"author\" content=\"Leah Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.modernmusicology.com\/joshua-bell-a-story-about-positioning-positioning\/\",\"url\":\"https:\/\/www.modernmusicology.com\/joshua-bell-a-story-about-positioning-positioning\/\",\"name\":\"Joshua Bell and the Washington Post: A Story About Positioning - Modern Musicology\",\"isPartOf\":{\"@id\":\"https:\/\/www.modernmusicology.com\/#website\"},\"datePublished\":\"2019-09-09T05:35:01+00:00\",\"dateModified\":\"2022-08-25T17:46:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.modernmusicology.com\/#\/schema\/person\/29ce994281e8bd0fa5e4a0c3278b2168\"},\"description\":\"In 2007, The Washington Post did a bit of a social experiment. 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Music has dominated my life from a young age. I started playing piano and harp at the age of five, and took up acoustic guitar in junior high. I enrolled early at the Santa Barbara City College Music Program, where I won the Guido Bart Music Scholarship and wound up studying harp all across California under master musicians. After receiving my AA from SBCC, I decided to expand my education in both music and sound. I began composing for film and video in 2004, working at Santa Barbara Sound Design and studying under Hummie Mann at the Pacific Northwest Film Scoring Institute. I graduated from UC Santa Barbara in 2009 with a BA in Film and Media and a Minor in Music. For years I tutored piano, music theory, musicology and music history at SBCC while working professionally as both sound mixer and harpist. I currently live in the South Puget Sound area. When I'm not playing keys and singing in the blues band Good Grief, I teach music from my home studio. 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