Byrne takes a look at the music trends of today, and reflects on his musical journey as front man for Talking Heads. The book is intellectual, but not pretentious or hard to read. He addresses subjects like; the advent of mixed tapes, attire of musicians, variation of difference audience demographics and their reception of shows.
A story that really stuck with me is about a Dr. John show that Byrne went to in the UK. Dr. John cane out in an eccentric witchdoctor costume in his famous Louisiana style, and the stuffy Brit's in the audience actually booed him. They didn't dig it one bit. The point was that the audience needs to match the performer. No matter how great the artist is, some audiences just won't 'get it.'